Benchmarking is a high demand method of performance improvement aimed at achieving the highest standards. Benchmarking provides for comparison of existing standards and technologies of the company to the best benchmark indicators of the market or industry as a whole.

The idea of benchmarking was born after the Second World War when Japanese specialists visited the leading companies of the US and Western Europe to study and subsequently use their experience. In Japan the term “benchmarking” correlates with the notion of “dantotsu”, which means “care of the better to become even better”. Today many world leaders, among which are Pepsi, Honda, Samsung, Unilever, Nokia, have separate benchmarking and comparative marketing departments.      

EventBrand Company uses in its activity benchmarking of events: studies and adopts the best international event design practice, takes an active interest in novelty technologies and organizational solutions.