HR-events - a range of events projects aimed at internal audience of the company. These events allow employers to:

• motivate their staff
• develop professional skills of employees
• increase personnel loyalty
• develop interpersonal relations among employees

EventBrand classifies HR-events as:

• corporate holidays
• corporate conferences
• development events
• teambuildings
• incentives

Human Resources Branding (or Employer Branding) is a concept of the company identification in the human resources market popular since recently in the USA and EU countries. Such identification is aimed to retain and attract qualified staff. Efficient use of events helps to a large extent build the goodwill of employers among jobseekers and employees and develop the so-called “HR-brand” of the company.