Definition of a promo-event

Organization of promo-events is one of the key areas of EventBrand Co activities. As per our classification a promo-event is a project aimed to promote its initiator to external audience or market. Initiators of promo-events are brands, companies, various organizations and private persons.

 

We classify promo-events as:

  • integrated events
  • presentations and openings
  • sponsoring
  • show management
  • business events
  • retailtainment
  • Ho.Re.Ca.Di projects

 

EventBrand promo-events generate emotions, increase awareness, build image, gain loyalty, emphasize positioning and stimulate sales.